Bittrex

Paid MediaSocial

How We Helped Bittrex Drive Signups From Users Outside Their Core Demographic

Bittrex had reached a plateau with new user signups from paid search, limiting their ability to grow beyond their core audience. With increasing industry volatility and policy restrictions, traditional campaign strategies were no longer enough. By expanding into new paid social channels and focusing on performance-driven strategies, Single Grain helped Bittrex achieve a 193% increase in monthly signups while reducing cost per signup by 31% over 12 months.

+193% Monthly signups (YoY)

-31% Cost per signup (YoY)

The Results

This data-driven, multi-channel approach allowed Bittrex to break through their growth plateau and acquire new users while maintaining efficiency in acquisition costs

Monthly signups

+193%

Increase in monthly signups (YoY)

Cost per signup

-31%

Reduction in cost per signup (YoY)

New audiences

Expanded reach into new audiences across multiple social and ad platforms.

The Problem

Bittrex faced stagnant growth in new signups from paid search due to heavy targeting of their core demographic, compounded by regulatory restrictions and industry volatility, requiring a new approach to reach untapped audiences efficiently

Our Goal

Increase monthly signups by targeting users

Paid Media

Increase Bittrex’s monthly signups by targeting users outside their usual demographic

Challenges

Bittrex, a leading cryptocurrency exchange, faced stagnant growth in new signups from paid search. Their core demographic had already been heavily targeted, making it difficult to scale further using traditional tactics.

Additionally, regulatory restrictions and industry volatility prevented the use of many conventional paid marketing strategies. To drive growth, Bittrex needed a new approach that would reach a broader, untapped audience while maintaining cost efficiency.