Crushing It On Camera

CreativePaid Media

How Crushing It On Camera Increased Sales by 112% With an End-of-Year Promotion

Crushing It On Camera (CIOC) wanted to boost sales before year-end but needed a structured approach to reach and convert the right audience. Our team at Single Grain implemented a paid media strategy focused on high-intent retargeting audiences, leading to a 112.5% increase in total sales and a 120% jump in revenue.

+76% Increase in revenue (YoY)

+41% Increase in ROAS (YoY)

The Results

After focusing on high-intent audiences and leveraging targeted creative assets, CIOC successfully scaled revenue and conversions at the most critical time of the year.

Sales

+30%

Increase in total sales (YoY)

Revenue

+76%

Increase in revenue (YoY)

ROAS

+41%

Increase in ROAS (YoY)

The Problem

CIOC needed to quickly convert high-ticket customers before year-end, but standard prospecting methods weren’t effective for fast, high-intent sales.

Our Goal

Drive booked calls and increase sales

Paid Media

Drive booked calls and increase sales using paid media.

Challenges

CIOC needed to maximize sales before closing their calendar year, but standard prospecting methods wouldn’t be enough to convert high-ticket customers quickly.

Engaging high-intent prospects
Many leads had shown interest but hadn’t yet booked a call or made a purchase.
Optimizing for quick conversions
Since this was a time-sensitive campaign, the strategy needed to focus on audiences most likely to convert.
Balancing creative formats
Cold audiences wouldn’t convert as easily from static ads, requiring the right mix of video and single-image assets.