Gocious

Social

How We Helped Gocious Increase Leads From Enterprise Businesses

Gocious provides powerful product roadmapping software for enterprise businesses, but with minimal brand awareness and no prior investment in marketing, generating high-quality leads was a challenge. After implementing a full-funnel strategy, our team at Single Grain helped Gocious attract and nurture enterprise decision-makers, driving a 193% increase in MQLs in just one month.

+193% MQLs from LinkedIn Ads

The highest MQL volume recorded in the past 24 months.

The Results

With a successful baseline in place, we began testing and iterating new campaign types to refine and scale performance further.

MQLs from LinkedIn Ads

+193%

MQLs driven by LinkedIn ads increased

The Problem

Gocious faced slow lead growth and low brand awareness due to limited investment in marketing and sales, requiring a strategy to build trust with enterprise decision-makers and generate high-quality MQLs.

Our Goal

Create confidence-building content

B2B Marketing

Create confidence-building content that generates MQLs from enterprise-level decision-makers

Challenges

Gocious is an enterprise B2B SaaS company providing product roadmapping software across multiple industries. However, they had never heavily invested in marketing or sales, which led to slow lead growth and low brand awareness.

With only a handful of prospects aware of Gocious, even fewer were willing to commit to a long-term contract. To scale effectively, they needed a strategy to build trust with enterprise decision-makers and create a pipeline of high-quality leads.