Interchain

Paid Media

How Interchain Drove 7,400 Hackathon Registrations in Just 5 Weeks

Interchain’s annual blockchain hackathon had a limited timeframe to attract skilled Web3 developers and blockchain enthusiasts. With a highly niche audience and a tight deadline, Single Grain implemented a data-driven paid media strategy that drove 7,400 registrations, 319 accepted submissions, and a 262% increase in weekly conversions.

65M+ Impressions generated

+262% Increase in weekly conversions

The Results

Through strategically targeting the right audience, optimizing creative in real-time, and refining lead quality, our team at Single Grain helped Interchain exceed their participation goals and drive a highly engaged developer community.

Conversion rate

+48%

Improvement in conversion rate over the contest period

Weekly conversions

+262%

Increase in weekly conversions

Registration events

7,400

Registration events recorded

Impressions

65M+

Impressions generated

The Problem

Interchain needed to rapidly engage a niche Web3 audience and drive hackathon participation within a tight timeline, requiring a highly targeted and optimized paid media strategy

Our Goal

Scaling Web3 Hackathon Engagement Within a Tight Deadline

Paid Media

Engage a niche Web3 audience and drive hackathon participation within a tight timeline

Challenges

Interchain needed to rapidly build awareness and drive participation for its blockchain hackathon. The challenge was twofold:

Reaching a highly specific audience—skilled Web3 developers and blockchain enthusiasts.
Generating sign-ups within a limited contest period.

With little time to test traditional lead gen methods, we had to strategically engage high-intent users across multiple platforms while optimizing in real-time.