Single Grain was looking to drive new users of our personalized ABM marketing tool, Karrot.
- We wanted to use Karrot in our own ABM strategy to deliver 1:1 personalized ad creative to LinkedIn users from our target companies at scale.
Karrot ABM
Paid MediaSocial
Delivering Personalized LinkedIn Ads Using Our Proprietary Personalized ABM Tool Karrot
Used Karrot, our proprietary personalized ABM tool, to deliver personalized LinkedIn ads. We ran both prospecting to new companies aligned with our ICP and remarketing to re-engage companies who we’ve been in contact with before.
4 Qualified leads
8.69% Engagement rate
The Results
After only one month of targeting 46 companies, we have 4 qualified leads (an 8.69% engagement rate) and 1 closed deal! Additionally, one of our contacts reached back out after his company’s CMO and VP of Marketing saw our personalized ads and pushed him to get in touch with us.
Leads
4
Qualified leads generated within the first month
Closed deal
1
Closed deal directly attributed to Karrot-powered LinkedIn ads
Our Goal
Drive New Users of Our Marketing Tool Karrot
Saas
Drive New Users of Our Marketing Tool Karrot
Challenges
The Results
After only one month of targeting 46 companies, we have 4 qualified leads (an 8.69% engagement rate) and 1 closed deal! Additionally, one of our contacts reached back out after his company’s CMO and VP of Marketing saw our personalized ads and pushed him to get in touch with us.
Leads
4
Qualified leads generated within the first month
Closed deal
1
Closed deal directly attributed to Karrot-powered LinkedIn ads
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