Klassy Network

EmailPaid Media

How Klassy Network Generated $48K in Profit With a Single Email Campaign

Klassy Network regularly sent emails to past customers about new sales but hadn’t actively grown their email list. As a result, email marketing contributed only a small fraction of their total sales. Our team at Single Grain launched a Meta email collection campaign ahead of their Labor Day sale, leading to 500+ purchases from email and over $48K in revenue — achieving a 4,212% ROAS.

$48K+ Revenue generated

4,212% ROAS

The Results

Following the success of this campaign, Klassy Network has continued using this strategy ahead of other product drops to maximize their email-driven revenue.

New Emails

656

at just $1.70 per email.

Revenue

$48K+

Generated from just $1,115.20 in ad spend

ROAS

4,212%

Return on ad spend

The Problem

Klassy Network lacked a system to efficiently collect first-party email data, limiting their ability to drive sales through email marketing and reducing the effectiveness of their ad targeting and tracking across platforms.

Our Goal

Driving Sales Through Email List Growth

Paid Media

Help the Klassy team build their email list to maximize sales during the Labor Day promotion and for future campaigns.

Challenges

Klassy Network relied on re-engaging past customers through email but wasn’t actively building a first-party email list. This created several limitations:

Emails only contributed a small percentage of overall sales.
No system was in place to collect new email leads efficiently.
Lack of first-party data made ad tracking and targeting less effective.

With tracking getting messier across platforms, owning first-party data is essential for optimizing Meta, Google, and other paid ad platforms. Our strategy needed to not only boost immediate sales but also create a long-term, cost-effective lead generation pipeline.