Klassy Network

Paid MediaSocial

How Klassy Network Scaled Its Best-Performing Ad Into a Full-Funnel Strategy

Klassy Network had a historically dominant bottom-of-funnel (BOF) creative that consistently drove high purchase volume without showing signs of ad fatigue. Our team at Single Grain tested this top-performing ad in top-of-funnel (TOF) campaigns, successfully expanding its impact across the funnel while maintaining Meta’s favorability for historical campaigns.

8.49% Increase CTR

1,001 Landing Page Views

The Results

This test confirmed that Meta can recognize and favor creative performance across different ad types, treating them as the same ad even when campaign objectives differ.

CTR

8.49%

Compared to 4.04% for the next best creative.

landing page views (LPVs)

1,001

Compared to 128 for the next best creative.

cost per LPV

$0.12

Compared to $0.33 for the next best creative.

The Problem

Klassy Network faced challenges scaling a high-performing BOF creative into TOF campaigns without disrupting its success or losing Meta’s algorithmic favor, while ensuring cross-platform effectiveness

Our Goal

Successfully scaling a highly effective BOF creative

Paid Media

Successfully scale a top-performing BOF creative into TOF campaigns without losing performance or Meta’s algorithmic favor.

Challenges

While Klassy Network’s best-performing creative excelled in BOF campaigns, Meta’s algorithm favors historical winners within their original placements. This raised a key challenge:

Would launching the same creative in TOF campaigns reduce its performance or impact Meta’s favorability?
How could we scale a high-performing ad without disrupting its success?

To answer these questions, we needed a structured testing approach that would allow controlled experimentation while mitigating risks.