Klassy Network

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How Klassy Network Generated $132K in Revenue by Diversifying Into TikTok

Klassy Network relied heavily on Meta for advertising and was hesitant to invest in TikTok as a revenue driver. However, after experiencing two unexpected account shutdowns on Meta, including one during their Labor Day sale, it became clear that platform diversification was necessary.

Our team at Single Grain implemented a structured TikTok ad strategy that helped Klassy Network generate $132K in new revenue, improve ROAS from 0.49 to 1.83, and increase their TikTok ad spend by 196% in just four months.

+999% Revenue on TikTok

$132,717 Total revenue

The Results

By proving that TikTok could be a viable revenue stream, Klassy Network successfully diversified its ad strategy, ensuring greater stability and long-term growth.

Revenue on TikTok

+999%

Increased by 999% in just four months

Total revenue

$132,717

Reaching $146K from just $13K in June

ROAS

1.83

Improved from 0.49 to 1.83

The Problem

Klassy Network’s heavy reliance on Meta made them vulnerable to platform disruptions, and their skepticism about TikTok’s profitability hindered their ability to diversify their advertising strategy effectively.

Our Goal

Making TikTok a Scalable and Profitable Revenue Channel

Paid Media

Successfully diversify Klassy Network’s advertising strategy by making TikTok a profitable and scalable revenue channel.

Challenges

Klassy Network’s heavy dependence on Meta made them vulnerable to platform disruptions. Their team was reluctant to invest in TikTok, believing it wouldn’t deliver strong returns. However, when Meta shut down their account twice—once for nearly a week and once during their crucial Labor Day sale—they needed a new strategy.

The challenge was to prove TikTok’s viability as a revenue-generating platform and build a sustainable presence that could support future sales growth.