Learning A-Z struggled to drive high-value conversions through paid media, with offline leads dominating and a need for cost-efficient, localized targeting of education decision-makers.
Learning A-Z
Paid Media
How Learning A-Z Increased Revenue by 65% Using Paid Media in 2024
Learning A-Z historically saw only 9% of its trials come from paid media, with most conversions happening offline. Our task at Single Grain was to optimize their paid media strategy to drive more revenue and maximize return on ad spend (ROAS).
After launching hyper-targeted ABM (Account-Based Marketing) campaigns and expanding into new geographic markets, we helped Learning A-Z surpass their projected revenue by 65% and increase their ROAS from 3.69 to 4.79 — while maintaining high lead quality.
+65% Revenue
+29.8% ROAS
The Results
After refining audience targeting, optimizing geographic expansion, and leveraging hyper-localized messaging, our team at Single Grain helped Learning A-Z maximize revenue while improving paid media efficiency.
Revenue
+65%
Higher revenue than projected by mid-October 2024
ROAS
+29.8%
Increased from 3.69 to 4.79
Annual revenue
29%
9% of total leads, these leads contributed to 29% of Learning A-Z’s annual revenue
The Problem
Our Goal
Increase Learning A-Z’s paid media ROAS
Paid Media
Increase Learning A-Z’s paid media ROAS while generating high-quality leads that contribute to revenue growth
Challenges
Although paid media accounted for a small portion of Learning A-Z’s leads, it had the potential to drive higher-value conversions. The key challenges included:
- Limited digital conversions
Most conversions were happening offline, making it difficult to scale paid media efforts. - Budget efficiency concerns
Finding ways to lower cost per trial while maintaining high lead quality. - Targeting decision-makers in education
Reaching district-level education leaders required a precise and highly localized messaging strategy.
To overcome these challenges, we needed a strategic approach that combined audience targeting, cost efficiency, and revenue maximization.
The Results
After refining audience targeting, optimizing geographic expansion, and leveraging hyper-localized messaging, our team at Single Grain helped Learning A-Z maximize revenue while improving paid media efficiency.
Revenue
+65%
Higher revenue than projected by mid-October 2024
ROAS
+29.8%
Increased from 3.69 to 4.79
Annual revenue
29%
9% of total leads, these leads contributed to 29% of Learning A-Z’s annual revenue
Ready To Get Started?
Ready To Launch Your Next Project? Let us craft the strategies that drive results and growth.
Listen to Our Podcasts
Leveling Up Podcast
Hosted by Eric Siu
Marketing School Podcast
Hosted by Eric Siu by Neil Patel
