LS Building Products

Social

How LS Building Products Increased Site Conversions by 229% in 12 Months

When LS Building Products partnered with Single Grain, their website had limited content and struggled to generate traffic and conversions. With just seven quote requests and 725 organic visits per month, there was a significant opportunity to improve online visibility.

After implementing a full-funnel content strategy, our team at Single Grain helped LS Building Products increase site conversions by 229%, grow organic traffic by 206%, and achieve a 1,124% increase in organic impressions within 12 months.

+229% Increase in site conversions

1,124% Increase in organic impressions

The Results

By focusing on strategic content development and user experience, LS Building Products saw exponential growth in traffic and conversions.

Conversions

+229%

Increase in site conversions

Organic Traffic

+206%

Increase in organic traffic

Keywords

+217%

Increase in transactional keywords

Impressions

1,124%

Increase in organic impressions

The Problem

LS Building Products struggled with low website traffic, minimal content, and few conversions due to a lack of digital presence and structured content strategy

Our Goal

Drive more traffic and conversions

Content Marketing

Drive more traffic and conversions through a full-funnel content strategy that attracts, educates, and converts LS Building Products’ target audience.

Challenges

LS Building Products had a minimal digital presence, making it difficult to attract new customers.

Low website traffic
The site had very few visitors and was not ranking for many industry-relevant keywords.
Lack of structured content
The site had only a handful of pages, with limited information about product offerings.
Few lead conversions
Without targeted content, there were very few quote requests from potential customers.