Prolite Autoglass

Paid MediaSEO

Increasing Free Quote Submissions by 204% on Prolite Autoglass' Homepage with CRO

Prolite Autoglass needed to improve lead generation through their homepage, but their existing form and messaging weren’t driving enough conversions. By optimizing key elements of their hero section and lead form, Single Grain helped them increase form submissions by 204% on desktop and 95% overall.

+204% Desktop form submissions

+95% Form submissions

The Results

By improving the content users see first and streamlining the lead form, we helped Prolite Autoglass convert more visitors into leads, giving their call center more opportunities to close deals.

Form submissions

+95%

Overall increase in form submissions (5.91% → 11.56%)

Mobile form submissions

+69%

Increase in mobile form submissions (6.52% → 11.04%)

Desktop form submissions

+204%

Increase in desktop form submissions (4.35% → 13.24%)

The Problem

Prolite Autoglass’ homepage was not effectively driving users to the lead form due to friction points in the form and unoptimized hero section messaging, limiting free quote submissions despite low traffic.

Our Goal

Increase lead form submissions

Conversion Rate Optimization

Increase Prolite Autoglass’ lead form submissions

Challenges

Prolite Autoglass’ homepage was not effectively guiding users toward the lead form, limiting their ability to generate free quote submissions. The form had unnecessary friction points, and the hero section messaging wasn’t optimized for conversions.

With limited traffic, traditional A/B testing on single variables would have been too slow. Instead, we needed a more efficient approach to drive immediate results