Schumacher Homes

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How Schumacher Homes Increased Brand Awareness and Lowered CPL by 42% With Meta Ads

Schumacher Homes relied heavily on Google Search to drive marketing-qualified leads (MQLs) and sales. However, search volume had plateaued, particularly in metro areas where Schumacher Homes had lower brand recognition. With demand stagnating, cost per lead (CPL) increased, making customer acquisition more expensive.

-42% CPL Decrease

+20k Branded Searches

The Results

To expand Schumacher Homes’ reach, our team at Single Grain launched a top-of-funnel (TOF) Meta video campaign designed to boost brand awareness and drive new interest in Schumacher’s custom homes.

Branded Searches

80k to 100k

Branded searches increased by 25%

CPL decreased

-42%

from $125 to $72 MoM

Qualified Leads

+35

leads came in MoM

The Problem

Schumacher Homes faced stagnating growth in metro areas and rising CPLs due to limited brand awareness and over-reliance on Google Search ads.

Our Goal

Generate more interest and awareness

Paid Media

Generate more interest and awareness of Schumacher Custom Homes to drive demand and lower acquisition costs.

Challenges

Schumacher Homes faced several roadblocks that limited growth:

Stagnant branded search volume
Awareness was low in key metro areas, limiting new lead generation.
Over-reliance on Google Search
Cost per MQL was rising due to a lack of organic demand growth.
Increasing cost per lead (CPL)
Without new awareness campaigns, customer acquisition costs were becoming unsustainable.