Superplastic

EmailSEO

Doubling ROAS for Superplastic by Capitalizing on Their Product Drops

Superplastic releases new product drops every month, seeing big surges in ROI during these launches. However, they weren’t fully capitalizing on this momentum. After running strategic lead-generation campaigns ahead of their drops, our team at Single Grain helped Superplastic double their ROAS and drive record-breaking sales.

6.13 ROAS surged across all channels

880 Over 880 high-intent emails collected

The Results

Superplastic now has a scalable strategy to capture demand, drive pre-launch excitement, and maximize sales for every drop.

Sales

Sold out

1st drop sold out within 1 minute

ROAS

6.13

ROAS surged across all channels, reaching 6.13 in July

Emails collected

880

Over 880 high-intent emails collected for future product drops

The Problem

Superplastic’s marketing strategy wasn’t fully leveraging pre-launch excitement for product drops, missing opportunities to build anticipation and capture demand ahead of time, while underutilizing their high-performing email marketing channel

Our Goal

Capitalizing on Product Drops to Drive Higher ROAS

Email Marketing & Paid Social Advertising

Increase ROAS by capitalizing more on the success of Superplastic’s product drops

Challenges

Superplastic’s product drops generate significant revenue spikes, but their marketing strategy didn’t take full advantage of pre-launch excitement. Their team typically waited until the launch to start running ads, missing opportunities to build anticipation and capture demand ahead of time.

Additionally, email marketing consistently outperformed other channels like Paid Social and Search, but Superplastic wasn’t fully leveraging this strength. To scale their success, they needed a more proactive approach to lead generation and conversion.